Frequently Asked Questions


Q. Are masks required at the appointment?

  • No, masks are no longer required. 
Q. Can I bring my families and friends?
  • Yes, we encourage the invitation of family and friends to join you in this special experience. We allow up to 6 additional guests to join you at your appointment. All ages are welcome.

Q. Does this replace my current OBGYN visits?

  • No, this does not replace ultrasound visits with your prenatal care provider. Our services are strictly elective and clients must be under the care of a primary physician. This service should never replace a diagnostic ultrasound performed by your doctor.

Q. What if I do not want to find out gender of my baby?

  • That is wonderful! We will do our best to stay clear of the lower area of baby. If your baby is in a "showy" mood, we will have you look away until we are able to get a better picture of your baby without showing you anything. 
Q. What is 3D, 4D, and Virtual HD Imaging?
  • 3D is a still picture of the baby, while 4D takes into account live motion. With 4D, a number of shots are taken continuously and this shows real time imagery of your child. 4D is a live view of the baby moving. Virtual HD imaging, is a cutting edge technology, which utilizes an internal light source and produces a high-definition, realistic, view of your baby. 
Q. Is 3D/4D ultrasound safe for my baby?
  • In over 37 years of scientific studies there have been no cases of side effects from this type of service. We use the same frequency in our scans as your current 2D OBGYN ultrasound. Our machines are of top quality and frequently used in the industry.
Q. What determines picture quality?
  • We have certified and registered ultrasound technicians that will take all the necessary steps to try and get the best images possible. There are several factors that influence the clarity of the images; fetal position, maternal tissues, fetal activity, and gestational development. Due to these factors, we cannot guarantee the clarity of the images we capture. 
Q. What if you cannot get a good picture of my baby? What is your "Come Back Free Guarantee?"
  • We understand your baby may not be “photo ready”. We will reschedule you for ONE 15 minute return visit at a later time (within 4 weeks of original visit on a WEEKDAY) at no cost to you. This is our "Come back free guarantee".Please note that our ultrasound technicians will have discretion with regards to this policy. *Return visits will not be made for Saturdays*
Q. Do I need to make an appointment?
  • Yes, you can either call 608-210-9336 or book your appointment online under the "Book Online" tab .
Q. Is there anything I can do to prepare for my appointment?
  • Yes, maintain your prescribed hydration the week of your appointment. As a hydrated mom, you may significantly increase the clarity of your ultrasound. Also, we have found, eating a small meal or having a drink with natural sugars (apple or orange juice) before arriving, is often a good idea and can get your little one moving around. 
Q. Is there an additional charge for twins or multiples?
  • No, there is no additional charge for twins or multiples.